There’s a new twist on one an iconic scent: Mentholatum Company has rolled out Mentholatum Nighttime Vaporizing Rub, a new chest rub specially formulated for nighttime use that combines a lavender scent in a maximum strength formula to relieve cough and cold symptoms. “We listened to consumers to better understand how they used chest rubs and what their needs and preferences are,” said Angela Ho, Mentholatum US marketing director for heritage and pain relief products. “Not sur...